CASE STUDIES

HAIKYU!! FLY HIGH: From Pre-Registrations to Global Hit!

HAIKYU!! FLY HIGH is a mobile RPG based on the globally beloved anime series Haikyu!! This year, we launched HAIKYU!! FLY HIGH with a full-funnel influencer strategy that turned anime fans into a loyal player community. Across all phases, our integrated strategy transformed anime excitement into a thriving player base: building anticipation, driving installs, and sustaining engagement well beyond launch.