PONOS
Battle Cats Case Study 2020
Ponos was impressed with the past Battle Cats campaign performances and was looking forward to starting a new premium campaign with new influencers for their successful mobile tower defensive game.
Influencers
3
Total Views
2,360,000+
Engagement Rate
8.6%
Platforms activated
CAMPAIGN OVERVIEW
How Ponos Achieved A Massive Organic Uplift on Battle Cats with Influencer Marketing
The campaign strategy for Battle Cats was to generate creative content around the tower defense game. We decided to integrate Battle Cats into the different channel’s content as this has worked very well in the past and created authentic video content.
We primarily focused on the US market for this campaign. The goal of the campaign was to target new audiences for the Battle Cats and drastically increase the organic uplift of the mobile tower defensive game.
Fans were absolutely loving the influencer content sponsored by Battle Cats. With an overall 8.4% engagement rate, the IRL cat cafe from CDawgVA and IRL skit from RDCworld1 were extremely successful.
MEET THE CREATORS
THE CREATORS ROSTER
JWittz
1.58M Subscribers
CDawgVA
1.13M Subscribers
RDCworld1
3.43M Subscribers
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