Creator Programs
BUILD LASTINGCREATOR PARTNERSHIPS
Go beyond one-off campaigns. Our Creator Programs connect publishers with dedicated gaming creators for long-term partnerships that build community and drive sustained, compounding growth.
Who it's for
BUILT FOR THESE TEAMS
Live Service Games
Keep your player community engaged between updates with an always-on creator network. Ambassador programs drive retention by maintaining consistent visibility and hype.
- → Always-on community presence
- → Creator-driven retention campaigns
- → Exclusive early access partnerships
AAA & Mid-Market Studios
Build a creator roster around your IP that compounds in value over time. Long-term partnerships lower your per-post cost while deepening creator commitment and audience trust.
- → Compounding ROI over time
- → Deeper creator investment in your IP
- → Lower cost vs. one-off campaign rates
The Process
HOW IT WORKS?
Program Design
We learn your game, goals, and target community. From there we design the right program structure - ambassador, seeding, or co-creation - with a creator profile and KPI framework tailored to your IP.
Creator Roster Build
We match and recruit creators from our network who are genuine fans of your genre. Every creator is vetted for audience quality, posting consistency, and brand fit before they're invited.
Onboarding & Activation
Creators receive exclusive access, briefing materials, and ongoing support. We handle contracts, payments, and communication so your team doesn't manage a single DM.
Ongoing Management & Reporting
Monthly performance reviews keep the program on track. We rotate underperformers, reward top creators, and deliver consolidated reports so you always know your ROI.
Why choose us
THE BENEFITS
Higher Audience Trust
Repeated, authentic endorsement from a creator your audience follows builds far deeper brand affinity than any single-post campaign.
Compounding ROI
Each post builds on the last. As creators integrate your game into their channel, performance improves every month without increasing spend.
Lower Per-Post Cost
Long-term partnerships unlock better rates. You get more content, more reach, and deeper integration at a lower effective CPM than one-off activations.
Real Community Feedback
Your creators become a direct feedback channel - surfacing what players love, what frustrates them, and what content resonates most.
Everything you need
WHAT'S INCLUDED
Program Strategy
Custom program structure, creator profiles, and KPI framework designed around your game and goals.
Creator Recruitment
Hand-matched creators sourced from 9K+ vetted gaming creators - selected for genre fit and audience quality.
Contracts & Payments
We handle all creator agreements, NDAs, exclusivity clauses, and payment processing end-to-end.
Briefing & Onboarding
Each creator receives a tailored onboarding kit - game access, brand guidelines, content calendar, and talking points.
Monthly Reporting
Consolidated dashboards showing views, engagement, reach, and ROI across every creator in the program.
Roster Management
Ongoing performance monitoring with creator rotation, bonuses for top performers, and proactive issue resolution.
See it in action
FEATURED CASE STUDY
Facebook Gaming Program 2020
Facebook introduced their gaming streaming platform Facebook Gaming back in 2018 with promising features to attract new and upcoming influencers to their service. One year later, the tech titan reached out to strengthen their streaming efforts with our influencer marketing expertise. The goal of this long-term partnership is to increase the platform sustainability and help grow the Facebook gaming community. This case study elaborates on how we successfully manage and on-boarded over 120 influencers in the Eastern European market for Facebook.
Got questions?
FREQUENTLY ASKED QUESTIONS
A Creator Program is an ongoing partnership - the same creators posting consistently over months, not a single campaign burst.