About Us

Founded by a team with deep experience in game publishing, marketing, online communities and promotion, the entire team at GameInfluencer is passionate about great games and wholeheartedly believes that there’s no better way to introduce new players to a game than through player-generated content.

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2016

FOUNDED

10+

TEAM MEMBERS

MARKETS SERVED

700+

CAMPAIGNS DELIVERED

Our Values

WHAT WE STAND FOR

Passion

We bring energy and genuine enthusiasm to everything we do. Passion drives us to go beyond the minimum, push through challenges, and take real pride in the quality of our work and its impact on our clients and partners.

Creativity

We prioritize truly understanding others before responding - whether it's a colleague, client, or partner. Active listening means asking the right questions, staying present in conversations, and making people feel heard and understood.

Listener

We back our decisions with evidence rather than assumptions. Being data-driven means measuring what matters, staying objective, and using insights to continuously refine our strategies and improve results.

Ownership

We approach every problem with curiosity and an open mind, looking beyond conventional solutions. Creativity means challenging assumptions, experimenting with new ideas, and finding innovative ways to deliver value in a fast-moving industry.

Data-Driven

We hold ourselves accountable for our commitments, from the smallest tasks to the biggest projects. Ownership means following through, taking responsibility for outcomes, and proactively solving problems instead of waiting to be told.

Open Feedback

We believe honest, constructive feedback is essential for growth — both individually and as a team. Open feedback means communicating directly and respectfully, welcoming different perspectives, and using feedback as a tool to improve, not criticize.

Our Goal

We want to be the Gateway to 3 Billion Video Gamers

GameInfluencer develops and executes memorable campaigns with unique talents for game publishers. Our game marketing expertise, comprehensive industry network and data base are the backbones of our business. Our mindset is to treat every day like “Day One” and constantly strive to evolve, aiming to expand new influencer marketing opportunities into spellbinding business realizations.

FACTS ABOUT US

The Gamesforest.club

Since September 2021, GameInfluencer is proud to be part of the Gamesforest.club, consistently planting thousands of trees to play our part in saving the planet. Current projects include Haiti, the Eifel Jungle and Yucatán. GamesForest.Club, a non-profit organization based in Berlin, supports and encourages the gaming industry and community to invest actively in carbon absorption via planting and protecting forests. The company’s goal is to protect and restore nature with the power of gaming, engaging the good hearts and minds of the industry.

GENDER EQUALITY PLAN

The promotion of gender equality and equal opportunities has been an important topic for GameInfluencer since the beginning, guaranteeing a gender balance both at the organisational level and within the activities promoted. We consider equality to be ‘part of the day job’ and an essential part of building a fair and sustainable future for the social economy.

Our Journey

OUR STORY

2016Born in Munich

Founded

GameInfluencer was founded with a single belief: gaming deserves its own dedicated marketing infrastructure. We started as a small team connecting mobile game studios with YouTube creators in Germany and the UK.

2018Going Global

Scale-up

As mobile gaming exploded, we scaled our creator network to cover 10 markets across Europe and North America. First partnerships with major publishers including Paradox Interactive and King.

2020TikTok Changes Everything

Platform Expansion

We were among the first agencies to build native TikTok capabilities for gaming brands - before the platform became a standard media buy.

2022GameInfluencer.IO

Platform Launch

We launched our proprietary SaaS platform giving game marketers direct access to our creator network, campaign analytics, and performance data.

Today815M+ Monthly Views and Growing

2024–2026

With 9K+ creators in our network, 700+ campaigns delivered, and clients across every major gaming vertical, GameInfluencer is now the global standard for gaming influencer marketing.