Tom Clancy's Rainbow Six Siege
Tom Clancy's Rainbow Six Siege Case Study 2020
Ubisoft reached out to us to collaborate on a new influencer marketing campaign regarding their successful game Tom Clancy’s Rainbow Six Siege. Together we developed a creative concept that used a mix of Rainbow Six Siege content and trending TikTok content.
Influencers
3
Total Views
260K+
Total Engagement
47K+
Platforms activated
CAMPAIGN OVERVIEW
How Ubisoft integrated Rainbow Six Siege into TikTok content
We worked with 3 German gaming Tiktokers who regularly make short video content on the platform. We collaborated to create videos that combined trending TikTok formats including the Swipe it Challenge as well as TikTok Halloween content. We managed to create over 260K views for the Ubisoft TikTok campaign. The goal for the Rainbow Six Siege Campaign with Ubisoft was to activate the German Market with TikTok gaming content. Trending TikTok formats were to be created and boosted through TikTok. The content was to be solely created for TikTok.
We worked with 3 micro influencers that had the right target audience that Ubisoft was looking for. With the precise targeting, we were able to successfully perform this campaign.
MEET THE CREATORS
THE CREATORS ROSTER
AlexSpieltTv
TikTok Influencer (TikTok)
DieLafira
TikTok Influencer (TikTok)
Gabe
TikTok Influencer (TikTok)
Let's work together
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