Wallfair

Wallfair Case Study

One of them was Wallfair, who reached out to GameInfluencer with the goal to activate the Esports community through their new Crypto betting platform on esports events.

Twitch Views

1.5M+

Total Views

15M+

Tournament Views

2.2M+

ABOUT THIS CAMPAIGN

How Wallfair entered an Esports Partnership with HEET to build a Crypto Community

Campaign Goal

For the Wallfair partnership, we grew a European Esports crypto community that was heavily promoted and cultivated by HEET. It was a given that we wanted to focus on esports enthusiasm that overlapped with crypto interests. With a good portion of Esports audiences interested in crypto, we had the right potential to funnel these towards Wallfair. With the high diversity in the HEET roster, goals we driven by daily, weekly, and monthly activations. The start of the partnership strategically concentrated on brand awareness and education. This was then followed by driving users to the Wallfair platform, acquiring sign-ups, and a waiting list of potential Wallfair users. While the platform was still in development we still wanted to create a community and space for Wallfair where audiences were constantly updated on the platform progressions. Through cross-platform activations, our collaborative goal was to funnel HEET audiences to Wallfair.

Fan Engagement

With a new team partner being announced, it is very important to bring the brand close to the esports fans. Alongside AMA sessions, giveaways, and other events we heavily tried to engage with Heet's audience. The goal was to awaken the interest in crypto, esports betting, and Wallfair as a brand. The feedback on our collaborations was extremely positive with many excited for the future potential of this partnership. Together with the community, we achieved interest in esports betting with a cryptocurrency.

Strategy & Execution