TokyoTreat
TokyoTreat Case Study 2022
Our team had a fantastic opportunity to partner with TokyoTreat and dive into the Japanese snack culture promoting it to the Western audience.
Influencers
2
Total Views
2.9M+
Video Ads
5
Platforms activated
CAMPAIGN OVERVIEW
TokyoTreat: Bringing Japanese Taste to the West
The campaign goal for TokyoTreat was to promote the Japanese snacks among the western audience and to grow the company’s subscription model via influencer marketing in the West.
To create this desire for Japanese snacks among the western customers, we have developed a creative influencer marketing campaign in collaboration with 2 YouTube channels, Plot Armor and Anime Balls Deep, that are well-known for their content about anime, manga and the overall Japanese pop culture.
Plot Armor and Anime Balls Deep, popular English-speaking influencers, created 5 videos presenting the TokyoTreat subscription box, trying various snacks on camera and sharing a discount code with the viewers. The overall campaign successfully gained 2.9M+ views, 70K+ likes, and 3.3K+ comments. Let’s take a look at these content pieces:
The Japanese culture, subscription system, and unique foreign snacks have attracted the attention of many viewers. The Youtube videos sparked enthusiasm and interest in the Japanese snack culture.
The campaign videos have received many great and inspiring comments, while Tokyo Treat has also gained many positive reviews and new subscribers.
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