PLAYSTACK LONDON
Tiny Armies Influencer Tournament
For this campaign, GameInfluencer ran a tournament with four German mobile gaming influencers for the strategy game Tiny Armies. The goal was to drive installs of active and highly engaged core gamers interested in PvP tournaments.
Influencers
4
Views
170K+
Conversion Rate
5.2%+
Platforms activated
OVERVIEW
Campaign Overview
The developer was dedicated and engaged during the process, adding a new tournament feature to the game specifically for this event. Each influencer was represented by a team inside the game and on the official website. Players could choose to join one of the four influencer teams, collecting points by battling in the game’s PvP mode.
Each influencer did a Let’s Play video on YouTube and Twitch live
stream to promote their team and gather as many players from their community as possible. In addition, they did quick shout-outs over the course of the tournament to remind their fans to continue battling for victory.
Players from the winning team were awarded cool prizes, including a paid trip to Gamescom 2017.
Strategy & Execution
HOW WE DID IT
Step 01
Announcement
Influencers introduce the game in Let's Play video and invite community to join tournament
Step 02
Tournament
Fans fight in their influencer's team
Step 03
Grand Finale
Live stream on the last day of the event
Step 04
Prizes
The winning team is rewarded
Let's work together
START A CAMPAIGN WITH US!
Tell us a bit more about your game and we'll show you what a world-class influencer campaign looks like.
BOOK A STRATEGY CALL →