NetEase Games
The Lord of the Rings: Rise to War Case Study 2022
Last spring, our team helped NetEase launch an influencer marketing campaign on Lord of the Rings: Rise to War, an extremely unique mobile strategy war game.
Total Views
273K+
Total Likes
10K+
Influencer
1
Platforms activated
CAMPAIGN OVERVIEW
ABOUT THIS CAMPAIGN
This campaign was also different from all the previous ones. This time we collaborated with Squidmar Miniatures, a YouTube influencer, who produced an amazing and unique 30-minute video of rebuilding the rare The Lord of the Rings pinball machine from the stern. Let's check it out!
Campaign Goal
The campaign goal for The Lord of the Rings: Rise to War was to promote the in-game content: the lore of the game with the ten factions and the geo-strategic gameplay where players can fight for the control of Middle-earth. We targeted the English-speaking market and focused on producing a dedicated video on Youtube. The whole campaign turned into a fantastic video about a fully customized pinball machine with elements from The Lord of the Rings universe! Squidmar Miniatures spent two weeks on adding miniatures, painting them up, and making dioramas using game workshop figures. The result is mind-blowing!
Fan Engagament
The universe of The Lord of the Rings is definitely one of the most popular ones and has a lot of fans who got really excited about the campaign. Everyone liked the creative approach and the rebuild of the paintball machine impressed literally everyone in the comments. It was a pleasure to see the reviving interest about the game and more new players learning about the title.
MEET THE CREATORS
THE CREATORS ROSTER
Squidmar Miniatures
523K+ Subscribers
Let's work together
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