PONOS
The Battle Cats Case Study 2023
It is time to celebrate 9 Year Anniversary of The Battle Cats!
Influencers
5
Total Views
2.7M+
Avg. Watch Time
896H+
Platforms activated
CAMPAIGN OVERVIEW
Celebrating 9 Lives of Success: Discover The Battle Cats' Epic TikTok Campaign For Its 9th Anniversary
Besides focusing on the core gamers, our strategy also extended to captivate a more diverse audience, including casual gamers and activating sketch comedy channels. The overarching goal was to broaden the game’s market reach and diversify its appeal to various consumer segments.
The whole campaign took place in September 2023, included 5 influencers, and successfully increased the overall awareness of the title.
Campaign Goal
The goal was to execute a creative and memorable TikTok & YouTube Shorts Anniversary campaign to help The Battle Cats cut through the social media noise and reach unique audiences. Besides focusing on the core gamers, our strategy also extended to captivate a more diverse audience, including casual gamers and activating sketch comedy channels. The overarching goal was to broaden the game's market reach and diversify its appeal to various consumer segments. The whole campaign took place in September 2023, included 5 influencers, and successfully increased the overall awareness of the title.
Campaign Video Content
The most memorable ads were created by Reidboehm, whose video gained over 760K views, and Hewmoran, whose ad got over 694 hours of the total watch time. The overall campaign with 5 videos went live both on TikTok and Youtube Shorts, successfully gaining 2.7M+ views, 21K+ likes, 758 comments, and 531 saves. Let’s take a look at the content pieces. Fan Engagement It was a pleasure to see old players getting excited about the game again and new players becoming interested in the title. All influencers’ audiences enjoyed the entertaining videos and shared many positive and funny thoughts in the comments. Read More: TokyoTreat Case Study 2022 Persona 5 Royal Case Study 2022 Like a Dragon: Ishin! Case Study 2023
Strategy & Execution
STRATEGY & EXECUTION
Step 01
Collaborated with large content creators!
Step 02
Attracted a more diverse audience, including casual gamers and sketch comedy fans!
Step 03
Generated over 2.7M views!
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THE CREATORS ROSTER
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