POPUCOM
POPUCOM Case Study 2025 - Reaching Millions, Driving Momentum!
Learn how we launched influencer marketing campaigns for POPUCOM Global Launch and the game's release on Nintendo Switch!
Influencers
30
Total Views
5.3M+
copies sold in the first 2 weeks
300.000
concurrent players on Steam
20K+
Platforms activated
OUR STRATEGY
PopInTogether with a new co-op platform adventure game!
In 2025, we launched two influencer marketing campaigns, turning POPUCOM into the breakout co-op hit of the year and building massive pre-launch hype, maximizing pre-sales, and driving strong launch sales through viral influencer content and grassroots community engagement.
From global launch to launch on Nintendo Switch, we generated over 5,3 million views, collaborated with 34 influencers across YouTube, TikTok, and Twitch, peaked at ~20,919 concurrent players on Steam and sold 300,000 copies of the game in its first two weeks after the launch!
Global Launch Campaign: Reaching Millions, Driving Momentum
For the launch campaign we had full-scale KOL activations across YouTube, Twitch and TikTok, with chaotic co-op challenges, meme-worthy content, and Twitch Drops to maximize sales and visibility. We have established POPUCOM as the must-play multiplayer co-op platformer by showcasing its unique gameplay mechanics and positioning it as the ultimate co-op gaming experience. To generate organic hype, we distributed keys within our creator network, which successfully resulted in 27 content pieces across platforms and 1,1M+ total organic views.
Launching on Nintendo Switch!
In December 2025, we supported the game’s launch on Nintendo Switch by activating YouTube influencers as well as distributing the game keys organically. Three YouTube pre-roll intergrations have succesfully gained over 350K views, followed by 90K+ views from the organic campaign.
POPUCOM held a strong 82.6% SteamDB rating, outperforming Party Animals (78.5%) in user sentiment!
POPUCOM had strong early visibility and retention, maintaining thousands of active players in the weeks after launch, outperforming typical indie drop-off rates. While Biped and Pico Park gained traction more slowly or virally post-launch, POPUCOM launched with immediate momentum, putting it among the top-performing indie co-op titles in recent years.
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