Persona 5 Tactica Case Study 2023

Persona 5 Tactica is a tactical role-playing video game in which the player controls a party of up to three characters on a grid-based map populated by enemy units, who are directly confronted through the initiation of turn-based encounters.

The game is a title from the Persona series, itself a part of the larger Megami Tensei franchise, and was released for Xbox One, Xbox Series X/S, Windows, PlayStation 4, PlayStation 5, Nintendo Switch and Steam.

Join the Phantom Thieves as they lead an uprising of the heart! Assemble a team of beloved heroes in a brand-new story in this thrilling combat adventure set in Persona’s iconic universe.

In the influencer marketing campaign for Persona 5 Tactica, we observed significant engagement and success, particularly due to the strategic alignment of influencers and platforms with the game's RPG genre.