Persona 5 Royal

Persona 5 Royal Case Study 2022

Prepare to embark on a mind-bending journey in Persona 5 Royal that blurs the lines between reality and fantasy.

Influencers

Total Views

10M+

Hours Watched

227K+

Platforms activated

YouTube

TikTok

CAMPAIGN OVERVIEW

Unleashing Japanese Mythical Powers Across the West

The primary goal of this influencer marketing campaign was to generate awareness and excitement surrounding the release of Persona 5 Royal in the EU market. By harnessing the reach and influence of popular content creators on TikTok, Twitch, Instagram, and YouTube, our team aimed to create a comprehensive and immersive experience for potential players.

We collaborated with 25 influencers from Germany, France, Italy, and Spain, who have the right target audience for Persona 5 Royal gameplay and create content about gaming, anime, and Japan.

Moreover, 4 influencers were activated with a Package Deal and released their videos on multiple platforms. The overall campaign with 25 videos successfully gained 10M+ views, 300K+ likes, and 227K+ hours watched. Let’s take a look at some of the content pieces:

A supernatural theme set in modern Japan definitely has attracted the attention of many new players. The campaign videos sparked enthusiastic conversations among the audience and all influencers received many positive and inspiring comments.

Pre-roll Integrations on YouTube

To capture the attention of the expansive YouTube gaming community, we placed pre-roll video advertisements featuring snippets of Persona 5 Royal gameplay. These captivating visuals served as teasers, generating curiosity and anticipation for the game's release.

TikTok Videos + Spark Ads push

Recognizing the immense popularity and viral nature of TikTok, we also collaborated with influential TikTokers to create engaging video content that showcased the game's captivating storyline, characters, and gameplay mechanics. These videos were designed to resonate with the platform's short-form content format, maximizing reach and visibility among TikTok's vast user base.

Live Streams on Twitch

To connect with the gaming community in a more interactive manner, influencers also hosted live streams where they played Persona 5 Royal, sharing their experiences and engaging with their viewers in real-time. This approach not only generated excitement but also provided an opportunity for fans to ask questions and learn more about the game's features.

MEET THE CREATORS