Nono Crossing

Nono Crossing Case Study 2024

This summer, our GameInfluencer team helped Two Desperados launch an influencer marketing campaign for Nono Crossing, a unique casual mobile game with cute, memorable characters, whimsical aesthetics, and innovative gameplay that combines puzzles with nonograms.

Case Study

Influencers

Total Views

1.17M+

Play Time

1.4K+ H

CAMPAIGN OVERVIEW

Rediscover the nonogram genre with Nono Crossing!

To highlight the game's features, we have activated 5 TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming.

Our goals were to increase direct downloads by driving immediate installations, boost organic downloads by enhancing discovery and searchability, enhance brand awareness to gauge and encourage word-of-mouth promotion.

Campaign Video Content

Each influencer release a TikTok video + spark ads for 7 days. Em Fandango's ad resulted as the most viewed video of the campaign, exceeding 690,000 views, while angela4realestate achieved the highest average time watched with 6.40sec. Check out some of the content!

MEET THE CREATORS