MARMELADE GAME STUDIO
Monopoly Mobile Case Study 2020
Monopoly, one of the worlds most popular board games, was introduced to the mobile app store by Marmalade Game Studios. Looking for influencer marketing intrigration, the monopoly campaign concept revolved around community channels. Marmlade Game Studios collaborated with different types of influencer channels on YouTube with individualized concepts. For example, Tribe Gaming played a 4 way round of Monopoly, dressed up accordingly to their monopoly figure.
Influencers
3
Total Views
245,000+
Click-throughs
9,000+
Platforms activated
CAMPAIGN OVERVIEW
How Marmalade Game Studios integrated Monopoly Mobile in YouTube Content
The Monopoly Mobile campaign creative strategy with Marmalade Game Studios was to create youtube content with influencers interested in mobile games and board games.
Marmalade decided to work with 3 different youtube channels. Tribe Gaming. Yawi Vlogs and Brock & Boston created 3 YouTube videos fully dedicated to monopoly. The goal for this campaign was to produce long-lasting and creative monopoly content, that generated clicks and conversions.
MEET THE CREATORS
THE CREATORS ROSTER
Tribe Gaming
192K Subscribers
Yawi Vlogs
808K Subscribers
Brock and Boston
360K Subscribers
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