MIMESIS
MIMESIS - Case Study 2025
MIMESIS is a 4 player co-op survival horror game. When the cursed rain falls, ‘Mimesis’ appear, perfectly imitating your teammates, bringing a new level of tension.
Influencers
17
Wishlists
177K+
in Steam NEXT Fest Ranking
#4
Platforms activated
OUR STRATEGY
Behind the Mask: Bringing MIMESIS to #4 Most Played Demo in the Steam NEXT Fest Ranking!
Our influencer marketing campaign for MIMESIS focused on two phases: Pre-Early Access and Early Access Launch.
Beyond paid activations, the campaign generated strong organic traction, as top-tier creators like VanossGaming and HandOfBlood independently picked up the game and produced highly engaging content, amplifying reach and community buzz without additional media spend.
By fusing MIMESIS’ groundbreaking AI mechanics with culturally relevant and engaging strategies, we not only hit wishlist targets but also create lasting excitement for the game’s long-term success!
Strategy & Execution
STRATEGY & EXECUTION
Step 01
Pre-EA phase
We ran a performance-driven ad wishlist campaign using User-Generated Content (UGC), amplifying creative concepts such as glitch horror videos and trending TikTok formats to generate organic buzz.
Step 02
EA-Launch Phase
We scaled up with larger influencer collaborations and gameplay highlights, targeting English-speaking audiences for maximum impact globally.
MEET THE CREATORS
THE CREATORS ROSTER
Let's work together
START A CAMPAIGN WITH US!
Tell us a bit more about your game and we'll show you what a world-class influencer campaign looks like.
BOOK A STRATEGY CALL →