PARADOX INTERACTIVE
Knights of Pen & Paper 2 Case Study
Knights of Pen & Paper 2 is a turn-based, retro style, pixel-art adventure full of danger, intrigue, death and saving throws published by Paradox Interactive.
Influencers
4
CTR
8.15%+
Organic uplift
>300%
Platforms activated
OVERVIEW
CAMPAIGN OVERVIEW
The influencers for this campaign were based on their audience’s affinity with the game, their demographics and the perceived overall profile performance.
Influencers were given full creative freedom to implement the game as naturally as possible in the style of their channels, only following a few simple talking points.
Humor is a big part of the game, so make sure to keep a funny approach to it.
The game contains a huge amount of pop culture inside jokes, feel free to share them and create your own.
Mention that the game is available for free on the iOS and Android app store.
MEET THE CREATORS
THE CREATORS ROSTER
Critical Role
JoCat
RuneSmith
Blitz
Let's work together
START A CAMPAIGN WITH US!
Tell us a bit more about your game and we'll show you what a world-class influencer campaign looks like.
BOOK A STRATEGY CALL →