Instagram Stories
Instagram Stories
Since their introduction in August 2016, Instagram Stories ranked up an astonishing 300 million Daily Active Users, including every relevant influencer. They have become one of the best mediums for influencer marketing due to their Low CPM, Good CPIs, Clear and easy CTA, Easy to disclose legal duties. Gameinfluencer has been using Instagram Stories to great success; find some examples below.
Overview
What are the pros?
Instagram Stories are extremely beneficial when doing brand integrations – for the influencer as well as the advertiser. Advertisers have access to the “swipe up” feature of Instagram Stories, that will take the user directly to a link of their liking – e.g. the App Store where they can directly download the promoted game.
Influencers don’t want too much of their content to be paid promotion, thus the 24-hour duration of Instagram Stories helps massively with keeping their followers from feeling as though all of their content is an ad. The brief lifespan increases the likelihood of influencers wanting to collaborate via Instagram Stories while also decreasing prices for advertisers.
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