Paper Games
Infinity Nikki Case Study 2024
About Infinity Nikki Infinity Nikki is an open-world dress-up adventure game that blends fashion styling with exploration, platforming, and puzzle-solving in the fantasy world of Miraland. Players control Nikki and her cat companion Momo, collecting outfits (some with magical abilities) to navigate
Influencers
20
Total Views
1.3M+
600K+
Hours Watched
Platforms activated
STRATEGY & EXECUTION
Campaign Overview
The Infinity Nikki campaign was designed to captivate gaming audiences by showcasing the charm of this cozy open-world game.
Targeting German-, French-, and Spanish-speaking creators, the campaign highlighted Infinity Nikki’s unique blend of platforming, puzzle-solving, and dress-up gameplay.
Through strategic partnerships, the campaign achieved significant visibility and engagement, with content going live in December to maximize seasonal audience interest.
With 18 YouTube integrations and 4 Twitch live streams, the campaign successfully connected with Open-world RPG, JRPG, and Cozy Gamers, driving both awareness and audience interaction with the game.
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