Honkai: Star Rail V1.3 G.IO
Honkai: Star Rail V1.3 G.IO Case Study 2023
Embark on a journey through the cosmos with Honkai: Star Rail, a space fantasy RPG that took the gaming community by storm in a recent influencer marketing campaign.
Influencers
28
Total Views
1.7M+
Video Ads
28
Platforms activated
THE GOAL
Campaign Goal
The main goal was to run automated campaigns for ENG and DE markets where any influencer could freely create content and integrate an ad promoting the game. Our scalable campaigns brought together a powerhouse of 28 influential gaming figures who seamlessly integrated ads into their content, promoting Honkai: Star Rail to a diverse and engaged audience.
The most memorable ads were created by Element X (over 703K views!) and AronAztek Gaming (over 219K views!)
Both DE and ENG campaigns with total 28 videos on YouTube successfully gained 1.7M+ views. Let’s take a look at some of the content pieces:
Fan Engagement
The engagement from the gaming community was palpable, with players expressing their enjoyment of the game, thanking the influencers for the introduction, and being drawn even deeper into the world of Honkai: Star Rail after watching the videos.
Unleash the Power of Scalable Campaigns on G.IO!
This case study stands as a testament to the effectiveness of influencer marketing on the G.IO platform. If you're ready to take your gaming campaigns to the next level, now is the time to start. Our platform offers the tools and reach you need to connect with a global gaming audience.
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