HDMI
HDMI LA Case Study 2022
Ready to level up your gaming experience? Here's how we teamed up with HDMI LA and top twitch creators to make it happen!
Influencers
3
Total Hours Watched
159K+
Average Unique Viewers
59K+
Platforms activated
CAMPAIGN OVERVIEW
About this campaign
The overall campaign goal was to increase HDMI Technology brand awareness and promote HDMI Specification's updated gaming features. We primarily focused on the English-speaking market and collaborated with 3 Twitch content gaming creators.
The streamers also talked about HDMI 4K TVs’ advanced gaming features for immersive quick-action gaming and endless possibilities to share your gaming experience with your friends and family. The results were mindblowing: HDMI LA gaming site views were increased from 139 in October and 276 in November, to 827 in December, the month of the sponsored streams.
Campaign Video Content
During the promotion, the influencers played such games as Dead by Daylight and Destiny 2. As a result, the live streams gained over 159K hours of total watch time with over 1,000 average concurrent viewers. Below are a few showcased:
Fan Engagement
HDMI technology is definitely one of the most exciting topics for gamers. The live streams got a lot of positive comments and made everyone interested in the HDMI 2.1a Specification. The terms HDMI, HDMI High-Definition Multimedia Interface, HDMI Trade Dress and the HDMI Logos are trademarks or registered trademarks of HDMI Licensing Administrator, Inc.
MEET THE CREATORS
THE CREATORS ROSTER
Tru3Ta1ent
685K+ Followers
ZKMushroom
190K+ Followers
IFrostbolt
352K+ Followers
Let's work together
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