HAIKYU!! FLY HIGH - Jenia Grebennikov Documentary

To create a truly unique piece of branded content, we partnered with Jérôme Brysse, a leading volleyball-focused French influencer, to produce an unprecedented documentary centered on Jenia Grebennikov’s journey. As part of the film, the volleyball icon shared his authentic and unfiltered reaction to HAIKYU!! FLY HIGH, seamlessly bridging real-world professional volleyball with the game’s anime-inspired universe.

The documentary deeply resonated with the French volleyball community, featuring emotional interviews with family members, former teammates, close friends, his wife, and fellow national team players, creating a powerful, human-centered story that went far beyond traditional game promotion.

Through 6 tailored content pieces across YouTube, X, and Instagram on both Jérôme Brysse’s and Jenia’s official channels, the campaign achieved a 5.10% engagement rate, successfully introducing HAIKYU!! FLY HIGH to a broad French audience and turning the activation into a true cultural moment.