Garena
HAIKYU!! 0.5 Anniversary - Christmas Case Study 2025
Celebrating 0.5 Anniversary with Christmas Vibes! The HAIKYU!! FLY HIGH campaign focused on driving awareness about 0.5 Anniversary celebration! The strategy centered on activating TikTok creators across the US, DE, and FR, leveraging festive, challenge-driven concepts such as Volleyball Challenge:
Influencers
12
Total Views
1.9M+
Total Engagements
29K+
Platforms activated
THE STRATEGY
Celebrating 0.5 Anniversary with Christmas Vibes!
The strategy centered on activating TikTok creators across the US, DE, and FR, leveraging festive, challenge-driven concepts such as Volleyball Challenge: Xmas Edition! and Christmas in HAIKYU!! skit content to blend seasonal storytelling with iconic gameplay moments and reinforce a clear call-to-action to recruit the “Freak Quick” Duo during the anniversary event.
The campaign generated strong cross-market engagement and significantly boosted event participation, driving a measurable uplift in new player acquisitions and in-game recruitment during the anniversary period.
Creator-native, festive TikTok content
proved highly effective
challenge formats + skit-based storytelling
strengthened both reach and memorability.
Community Response
Fans comments turned campaigns into community-driven hype cycles.
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