Garena
Free Fire - Halloween Case Study 2025
Free Fire, formerly known as Garena Free Fire, is a free-to-play battle royale game developed and published by Garena for Android and iOS. We launched a Halloween-themed creator campaign inviting influencers to bring Free Fire’s universe to life through spooky cosplay and entertaining short-form skits.
Creators
8
Total Views
2M+
Total Engagements
23K+
Platforms activated
THE CHALLENGE
Spooky Skirmishes: Bringing Free Fire’s Halloween Universe to Life!
The goal was to showcase creativity, connect authentically with the community, and highlight the thrill of battle royale in Bermuda.
The organic Halloween-inspired style proved its power, earning standout audience sentiment and peak engagement rates surpassing 7%, well above industry benchmarks.
Multi-Market Strategy
Each market required a tailored approach - different languages, creator ecosystems, and gaming cultures demanded localised execution.
Tight Timelines
Campaign had to peak precisely at the launch window.
Niche Audience
Needed creators with genuine gaming audience affinity.
Strategy & Execution
STRATEGY & EXECUTION
Step 01
Audience Targeting
Identified the right gaming communities and audience segments most receptive to this title across target markets.
Step 02
Creator Selection
Carefully selected creators with strong affinity in the target genre - ensuring authentic and engaging messaging.
Step 03
Content Approach
A mix of entertaining gameplay moments and story-driven content designed to maximise engagement and conversion intent.
Step 04
Platform Strategy
TikTok for massive reach and virality. YouTube for long-form storytelling and deep-dives into game features.
The Team
CREATORS WHO PARTICIPATED
azulette
137K Followers
ava_leeigh
1.7M Followers
ceekayye
1.3M Followers
ronnie
656K Followers
halcybella
4.5M Followers
wholewheatpeet
2M Followers
ucharlie
724K Followers
ssblayze
1.3M Followers
Let's work together
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