GOAT GAMES

Dungeon Hunter VI Case Study 2023

Unite, fearless Bounty Hunters, and dive into our recent creative campaign for GOAT Games and their new title — Dungeon Hunter VI!

Influencers

Total Views

2.5M+

Engagement rate

5.1%

Platforms activated

YouTube

CAMPAIGN OVERVIEW

Embark on a Legendary Quest with YouTube Influencers and Hack-and-Slash Glory!

Dungeon Hunter 6 is a role-playing game that offers its players enter uncharted territories, reunite with iconic characters, and experience a new level of excitement in this extraordinary sequel to the Dungeon Hunter series.

The game offers an array of exciting options. The players can choose from five available classes, each with unique skills and abilities, and summon the most trusted companions to aid in the quest.

Campaign Goal

The goal for the Dungeon Hunter VI campaign was to cut through the social media noise and reach unique audiences in anticipation of the game's release. To do so, we collaborated with 23 YouTube influencers, targeting US and DE markets. Our strategy included activating anime, entertainment and gaming channels, capturing the core games audiences and expanding to other potential high-value markets.

Campaign Video Content

The most memorable ads were created by Team Darkside (over 1.1K shares!) and Anime Balls Deep (over 63.5K hours of watch time!) The overall campaign with 23 videos on YouTube successfully gained 2.5M+ views, 100K+ likes, and 292K+ hours of the total watch time. Let’s take a look at some of the content pieces:

Fan Engagement

Dungeon Hunter VI offers its players thrilling adventures and a labyrinths of action. The game's concept appealed to many YouTube viewers, especially when it was promoted through such creative and engaging ads. Many gamers already knew the game series and were excited to try this new part, leaving many positive reviews under the videos.

MEET THE CREATORS