CoCo BUBBLE TEA x Diablo IV
CoCo BUBBLE TEA x Diablo IV Case Study 2023
Out team pushed the Coco x Diablo IV promotion in US and HK to increase brand awareness on social media and attract new customers to local Coco Tea stores.
Influencers
2
Total Views
140K+
Engagement Rate
5.02%
Platforms activated
THE CHALLENGE
Campaign Goal
The primary goal was to push the CoCo x Diablo IV promotion in US, UK and worldwide to increase brand awareness on social media and attract new customers to local CoCo Tea stores.
Video Content
This camping focused on the 2 major platforms: YouTube and Instagram. Both activated influencers and their audiences had a large interest in Asian food, Diablo IV and action role-playing games.
During the campaign, we observed significant engagement and success on Slime’s Instagram Reels. Particularly due to the strategic alignment of influencers and platforms with the sponsor product and regions.
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