Garena

Black Clover M: Half-Year Anniversary Case Study 2024

Learn how GameInfluencer has launched a new influencer campaign to celebrate the Black Clover M’s half-year anniversary!

Influencers

Total Views

11.6M+

Total Play Time

216K+H

Platforms activated

YouTube

TikTok

CAMPAIGN OVERVIEW

Celebrate Six Months With Black Clover M!

Black Clover M : Rise of The Wizard King is a licensed RPG based on the popular anime series from “Shonen Jump” and TV Tokyo. Between 30 May and 3 June, our GameInfluencer team has launched a new influencer campaign to celebrate the game’s half-year anniversary and support Garena in promoting new events, quests and challenges.

The campaign was strategically divided into two phases: Pre-launch and Half-Anniversary launch, focusing on YouTube and TikTok to maximize reach and engagement.

Targeting anime and anime game enthusiasts, multigaming influencers, and fans of Japanese/Anime culture, the campaign effectively captured the interest of a diverse and passionate audience.

Black Clover M: Rise of the Wizard King

The campaign was strategically divided into two phases: Pre-launch and Half-Anniversary launch, focusing on YouTube and TikTok to maximize reach and engagement. Targeting anime and anime game enthusiasts, multigaming influencers, and fans of Japanese/Anime culture, the campaign effectively captured the interest of a diverse and passionate audience.

Campaign Video Content

We’ve activated TikTok and YouTube influencers from FR, DE, and SPA markets, creating and promoting such content types as pre-roll integrations, dedicated videos, and TikTok influencer videos (+Spark Ads 7 days). One of the best performing creators were Julgane (FR, YouTube), his video exceeded 408,000 views, and ScienceGamingTV (FR TikTok) with over 2.3M views in total! One of the most creative videos was published by OPFuture on YouTube where he recorded a rap song dedicated to Black Clover M.

MEET THE CREATORS