Garena

Black Clover M Case Study 2023

Black Clover M : Rise of The Wizard King is a licensed RPG based on the popular anime series from "Shonen Jump" and TV Tokyo. Immerse yourself in a magical fantasy world, experience classic original storylines while enjoying an easy to play strategy turn-based gameplay. The game has been published by Garena International II and is now avaiable on mobile for both iOS and Android.

Influencers

Total Views

16M+

Hours Watched

229K+

Platforms activated

YouTube

TikTok

CAMPAIGN OVERVIEW

Unleash Influencer Marketing Magic In The Immersive Adventure RPG

The main goal when developing the influencer campaign for Black Clover M: Rise of the Wizard King was to promote the title across the European markets (mainly DE and FR) and cut through the social media noise.

We also split the campaign into two phases : pre-launch and launch focusing on YouTube and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.

To collaborate with the right content creators, we searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.

The Creators