The Battle Cats

The Battle Cats Case Study

The Immense Impact of Organic Installs When Running a Campaign with Influencer Superstars Advertising your game through influencer superstars will have an immense impact. But a lot of that impact can be very hard to measure, as it happens aloof of tracking links and promotion codes.

Video Views

12.3M+

Increase in Avg Daily Installs for 3 Days

183%

Increase in Avg Daily Installs for 3 Weeks

33%

Organic Uplift

900%

Platforms activated

YouTube

CAMPAIGN OVERVIEW

The Immense Impact of Organic Installs When Running a Campaign with Influencer Superstars

Advertising your game through influencer superstars will have an immense impact. But a lot of that impact can be very hard to measure, as it happens aloof of tracking links and promotion codes. However in this case study we will show how working with the biggest of the big has singlehandedly shot The Battle Cats to the top of the charts.

Campaign Setup

The Battle Cats is a free-to-play tower defense game filled with weirdly cute cats developed by PONOS Corporation for iOS and Android mobile devices. With the help of our influencer database, the campaign team picked six YouTube superstars based on their past campaign performance, size of their channels and overall creative performance. In order to reach as many new players around the world as possible, we selected English, Spanish and French-speaking creators Preston, Markiplier, Jacksepticeye, DanAndPhilGAMES, Amixem and JuegaGerman.

Influencer Superstars Are the Celebrities of Our Age

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing – for a good reason. Social media has given rise to new online personalities with similar reach, the Influencer Superstar. This upper echelon of influencers have social media followers in the millions and are revered by their fans, as well as up and coming content creators, who look up to them.

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