THE BLOG
Why There (probably) isn´t an Influencer for Your Game
Choosing the right channels is essential to the success of every Influencer Marketing campaign. With millions and millio…
5 Tips That Will Help Grow Your Influencer Business
Everyone is doing influencer marketing nowadays, but it´s still not mapped out completely. Even though every campaign an…
Working with the Top Influencers: Possibilities and Pitfalls
Regardless of the social platform, partnering with the top influencers can do wonders for your game. Should you have the…
Fraud Alert: How to Spot a Fake Influencer
In 2017 brands spent roughly $1 Billion in Instagram influencer marketing alone. Instagram, of course, is not the only c…
The Rise of Micro-Influencers
For years, many brands relied on celebrity marketing as a means to promote their brand. Though working with such public …
Tech-Platform or Agency - The Best Helpers For Your Influencer Marketing Campaign
With the influencer marketing industry expected to be anywhere from a $5 to $10 billion industry within the next five ye…
Implications of the GDPR on (Influencer) Marketing
Whether you are a marketing professional or not, you will want to familiarize yourself with an upcoming regulatory chang…
Best Practices for Asian Publishers Approaching European Influencer Marketing
Asia has some of the world’s most successful game developers and publishers in the mobile sector. In the past few years,…
What I Learned After Spending 4 Days with Influencers
Two weeks ago, I had the opportunity to travel to the Digital Games Conference in Dubai with my colleague, Stefan, and f…
Top 10 Food & Cooking YouTubers
It´s not a secret that many games can be advertised best outside the core-gaming area. Cooperations with cooking influen…
VERO: Is There Room for Another Social Media Platform?
Vero, the newly viral social media app which launched in 2015, has experienced explosive growth over the past few weeks …
What’s happening to Supercell’s games on YouTube?
\r\n \t The mobile games scene on YouTube has been dominated by games from mobile publisher Supercell with Clash of Clan…
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